Ok, so in the US there is a shopping craze the Friday after thanksgiving. That is this Friday. Apple always has discounts for this biggest shopping day of the year and the official kick off for the xmas shopping season. They also apply these discounts globally to all of their apple e-shops. If you are thinking of an Apple product, it is worth checking out: http://store.apple.com/uk/browse/holiday/shopping_event * Shopping event prices are solely available on 29 November 2013, from 12:01 am to 11:59 pm GMT, are subject to change. Promotional pricing cannot be combined with any other offers. Not all sale products are available in all Apple Retail Stores. Product specifications are subject to change. Sale prices are limited to stock on hand and while supplies last.